Custom CRM systems
Bespoke CRM platforms designed around your sales, service and operations workflow — owned by you, with no per-seat lock-in.
Available for new projects · UK & remote
Custom CRM systems, built around how your business actually works.
Independent software engineering for Azure cloud, AI, integrations, APIs and SQL / NoSQL data — specialising in bespoke CRM platforms that replace spreadsheets and stitch your systems together.
Working stack
Azure
C# / .NET
ASP.NET Core
SQL Server
Cosmos DB
MongoDB
Azure OpenAI
Azure Functions
Service Bus
REST & webhooks
Docker
Azure
C# / .NET
ASP.NET Core
SQL Server
Cosmos DB
MongoDB
Azure OpenAI
Azure Functions
Service Bus
REST & webhooks
Docker
01 — Services
End-to-end engineering, from data model to cloud.
One developer accountable for the whole build — architecture, code, deployment and support. No hand-offs, no lost context.
Azure cloud
Architecture, migration and hosting on Azure — App Service, Functions, containers and identity, built secure and cost-aware.
AI & automation
Practical AI inside your existing tools: document processing, summarisation, assistants and intelligent search grounded in your data.
Systems integration
Connect CRM, ERP, accounting, e-commerce and legacy systems so data flows once — reliably, with retries and monitoring.
API development
Well-documented, versioned REST APIs for partners, apps and internal services — secured, tested and built to scale.
SQL & NoSQL data
Data modelling, performance tuning and the right store for the job — relational SQL Server alongside document and key-value stores.
02 — Specialism
A CRM that fits your process — not the other way round.
Off-the-shelf CRMs bend your team around their data model and per-seat pricing. A bespoke build owns your workflow, connects to the systems you already run, and stays yours.
pipeline.stages
Your stages, your rules.
Model leads, opportunities and quotes exactly as your team sells — with the validation, approvals and hand-offs you already use.
- Configurable stages and win/loss reasons
- Quote and proposal generation
- Role-based views for sales, ops and management
- Activity history on every record
accounts.view
One record of the truth.
Pull orders, invoices, support tickets and emails into a single customer view, synced from the systems that own them.
- Accounting and ERP sync
- Email and calendar integration
- Support desk and ticket history
- Duplicate detection and merge
workflows.run
Let the system do the admin.
Event-driven workflows on Azure handle follow-ups and data entry, while AI summarises notes and drafts replies for review.
- Triggered tasks, reminders and emails
- AI call and meeting summaries
- Lead scoring and enrichment
- Azure Functions & Service Bus under the hood
reports.query
Numbers you can trust.
A clean SQL Server data model means reporting is accurate by design — dashboards in-app or feeds straight into Power BI.
- Live dashboards and KPIs
- Power BI and Excel exports
- Audit trail on every change
- Secure, role-scoped access
03 — Private AI
Offline AI for your most sensitive data.
Put modern AI to work on customer records, contracts and financial data without it ever touching the internet. Models run entirely inside your own network, so your private customer data stays private.
- Fully offline AI models run on your own hardware or an isolated server with no internet connection. Nothing leaves your network.
- Built for sensitive data Summarise, search and extract from customer records, contracts, HR and financial documents with confidence.
- Private by design No third-party processors and no data used to train anyone else’s model — you control where data lives and who can see it.
- Works with your systems Connected to your CRM, file shares and databases, with role-based access and a full audit trail.
04 — Process
Clear steps, working software early.
-
01
Discover
Workshops to map your process, data and the systems the solution must talk to.
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02
Design
Data model, architecture and clickable screens agreed before heavy build starts.
-
03
Build
Short iterations with working releases you can test against real scenarios.
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04
Support
Deployment, documentation, monitoring and ongoing improvements as you grow.
05 — Engagements
Ways to work together.
Simple pricing
Consultancy, review, planning and development
One straightforward rate for everything I do, agreed up front, so you always know what you’re paying for. No hidden extras, no surprises.
£500 per day
or £100 per hour for shorter pieces of work
06 — Contact
Tell me what you’re trying to build.
A short call is usually enough to say whether it’s a fit, what it would take, and a sensible first milestone.